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| Big Companies are Making Big Website Changes: Part I
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| Friday, November 09, 2007 |
Big Companies are Making Big Website Changes: Part I
In some cases this is good and in other cases it is bad. The recent overhaul at Amazon.com is a long needed improvement. After struggling for some time with the problem of "how to show their range of products," they finally ditched the tabs and all that remains is a search field.
The top navigation row is essentially geared toward the user now instead of products. This is brilliant thinking. With easy to reach features such as: Your Browsing History, Recommended For You, Rate These Items, Improve Your Recommendations and Your Profile, a user's shopping experience is sure to be lifted.
Most importantly, the actual product pages have been cleaned up. With the introduction of more white space and fewer buyer option links, a user can Add to Shopping Cart much easier. Due to the previous cluttered design, I stopped shopping at Amazon. I did not want the confusion of "Buy at an auction or Buy Used." I recall staring at the right column once wondering where the Add to Shopping Cart button had gone. It was there all right, but overwhelmed by a sea of other yellows and links.
Side note: While viewing in Safari, I can see that aspects of the old site are still at play. The Shop All Departments drop down feature on the top bar is not functioning as it should as well.
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Posted by Colleen |
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