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| No More Little Orange Man
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| Saturday, May 06, 2006 |
The Cingular brand is getting tossed into the trashcan. This hits my heart like the loss of Compaq to HP. Brilliant branding work -- gone. Swallowed up by a larger parent company that lacks brand pizzazz and ingenuity.
AT&T recently purchased controlling shares in Cingular. They are sticking to the corporate line: Two brands will confuse customers, the service will simply be called, AT&T Wireless.
Advertising Age reports the irony in full. The previous Cingular parents, SBC and BellSouth, reportedly spent $4 billion to make the little orange man a household name. Now AT&T is going to spend millions to make sure that customers forget it.
Graphic designers need no longer worry about using an "x" as the basis for a brand design.
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Posted by Colleen |
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